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If you’re asking whether it’s time for a small business rebrand or not, that’s a good indicator you should be thinking seriously about rebranding. You may see many signs you need a rebrand, but each sign probably needs a different action taken. A rebrand is complex and can consist of a partial rebrand or a full rebrand. Your business may need a complete overhaul which could go as far as a new name, that’s a big undertaking. There are a few signs that even your gut can tell you a rebrand is necessary:

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• It’s been a long time since you established your brand.
• Your current brand is dated.
• Your logo was created hastily, cheaply, or you’re not happy with it

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Here are questions you can ask yourself to help decide if a rebranding is necessary. This may be a good first step, even if you go a bit further and ask others for their input.

• How long has it been since a rebrand?

• Was your last rebrand significant or minor?

• Has your brand been changing over time or has it been static for years or decades?

• What is your current brand not communicating?